Carnival UK is in search of a Senior Sales & Marketing Manager – Shore Experiences, a pivotal role in shaping how we sell and promote our shore experience products, supporting our organisational direction and nurturing a high-performing team. 

The Shore Experience team is dedicated to innovation and excellence in delivering unforgettable experiences for our Guests onboard. We focus on tailoring our services to meet the unique needs of our guests, while also boosting our sales and marketing effectiveness to drive growth. 

Role Overview

The Senior Sales & Marketing Manager is responsible for strategically developing and implementing comprehensive sales and marketing strategies across all channels to support our Destination objectives. This role spans both P&O Cruises and Cunard brands, translating commercial targets into actionable content and promotional plans – from the point of cruise booking to onboard. 

Leading a team of three, the Senior Manager ensures shorex commercial objectives are understood, prioritised, and communicated effectively across the business. 

This senior role demands a deep understanding of both brands and involves significant influencing and collaboration with wider business teams to ensure excellent execution. 

Key accountabilities include:

• Sales & Marketing Channel Optimisation and Expansion: Optimise existing sales channels and identify/establish new ones to enhance performance from the point of cruise booking to onboard. Lead a dynamic team to drive these initiatives and ensure marketing efforts are aligned with sales goals. 

• Customer Proposition Development: Shape compelling customer propositions that resonate with our target audiences, using insights and data to inform messaging and positioning. 

• Opportunity Identification and Risk Management: Identify trade and guest opportunities, develop creative sales and marketing plans to maximise these, and manage any risk trades, itineraries, or ships. 

• Market Responsiveness and Adaptability: Stay responsive to market trends and dynamics, adapting strategies to capitalise on emerging opportunities and mitigate potential risks. 

• Content Management and Brand Alignment: Oversee content for our 6,000 product SKUs, including images, videos, and copy assets, ensuring alignment with brand guidelines and leveraging trade, itinerary, and ship opportunities. 

Positioned within our internal structure from CUK15 (entry level) to CUK1 (Brand President), this role is classified as a CUK06. Offered as a full-time position on a permanent basis, we offer hybrid work including up to two days from home. 

Requirements: Your Expertise and Leadership

To thrive as a Senior Sales & Marketing Manager, we're looking for: 

• Proven experience in a strategic sales and marketing role, preferably within the travel, hospitality, or cruise industry. 

• Demonstrated experience in developing and implementing effective sales and marketing strategies and managing customer relationships to drive business growth. 

• Experience in shaping and delivering customer propositions that drive engagement and conversion. 

• Background in leading, mentoring, and managing a team to achieve business objectives. 

• Strong commercial acumen and ability to interpret data to inform strategy. 

Why Join Us?

Working with us is about more than a job. It's about creating unforgettable holiday happiness for our guests and a fulfilling career for you. Our benefits package reflects our commitment to your wellbeing: 

• Employee Discounted Cruising plus Friends and Family offers 

• Annual bonus 

• Regular office events including live entertainment, lifestyle events and charity partner fundraisers 

• Extensive learning and development opportunities 

• Minimum 25 days leave, bank holiday allowance and holiday trading scheme 

• Contributory Defined Contribution Pension scheme 

• Company paid private medical and dental insurance and health assessment 

• In-house Occupational Health help and access to digital GP 

• Life Assurance 

• Parental and adoption leave 

• Employee Shares Plan 

• Electric Car and Cycle to Work schemes 

• Discounted retail and leisure via discounts portal