Job Description

Welcome to Holland America Line, a premium cruise line dedicated to explorers, foodies and music lovers who want to explore the world on perfectly sized, refreshingly spacious ships filled with one-of-a-kind experiences.

We’re looking for an amazing Specialist, Media to fill this role. You’ll be responsible for joining Holland America Line’s paid media team, bringing media to life through coordination across Holland America Line’s media and our digital media partners. This new role is at the forefront of marketing campaign planning and Holland America’s Integrated Marketing.

Here’s a summary of what Holland America Line is looking for in Specialist, Media role.  Is this you?

Responsibilities

• Lead planning, activation, and management of digital media campaigns with an emphasis on brand and performance outcomes
• Manage the development, presentation, and maintenance of media strategies and programs, including programmatic buying
• Build strategic action plans and optimize paid media strategies that increase qualified site traffic, raise booking consideration, and generate lift in brand awareness, booking volume, and leads
• Assists in digital analytics, including working closely with partners to guarantee delivery, optimize campaigns and implement key-learnings
• Provide leadership across digital media tools – audience targeting, programmatic platforms, and ad-Serving Platforms
• This person would manage the execution of digital media strategies and tactics
• This role would serve as a leader and contributor to the role and evolution of media at Holland America Line and help to articulate and the value of paid media to internal teams and leadership

Please note that this position can be 100% remote, US only

Requirements

• 3 years of media experience
• 1+ years of focused planning media or marketing experience
• Familiarity with ad platforms and technologies (Meta & Google, etc.)
• Knowledge of the media landscape and the latest trends in media, how customers consume media as well as an understanding of an ideal online customer experience
• Experience across digital media planning channels (Display, Video, & Social)
• Strong experience with display channels across display media and search copy, including A/B testing scenarios
• Strong organizational skills across paid media tactics, including targeting platforms as well as bid management processes and influence of algorithms
• Experience driving innovative media testing opportunities, such as Alpha and Beta pilot programs
• Experience working directly with ad servers for campaign setup, ad trafficking, paid media performance reports
• Experience with dynamic creative optimization (DCO) and creative decisioning across digital media channels
• Ability to understand and identify correlational patterns in digital media from aggregate data sources, trends, and studies
• Ability to articulate changes in KPI measurements and corresponding optimizations that would improve media effectiveness and/or cost efficiency
• Ability to manage and provide direction to internal teams regarding floodlight tagging for existing and new web pages

What You Can Expect

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Rewards & Incentives
• Base Salary Range: $54,200.00 to $73,200.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.

Our Culture…Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees.  Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at:https://www.hollandamerica.com/en_US/our-company/mission-values.html

Holland America is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Americans with Disabilities Act (ADA)

Holland America will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws.  If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com

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