Job Description

Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.

We’re looking for an experienced Manager, eCommerce Marketing to fill this hybrid role based in our Seattle office. In this pivotal role you’ll be responsible for driving ecommerce revenue for Holland America Line. You’ll own the merchandising strategy and digital experiences required for Holland America to drive ecommerce digital sales and enhance customer experiences through effective merchandising strategies, clear and concise pricing frameworks, and personalized web experiences. This includes accountability for on-time, on-brand executions of promotions, campaigns, experiences and tests on pages across HollandAmerica.com and related properties and ensuring end-to-end alignment with public and private campaigns by working closely with Marketing and Creative teams.  You’ll also lead the optimization of digital merchandising experiences by creating variations, executing A/B tests, and reviewing and leveraging analytics to maximize direct revenue. 

Here’s a summary of what Holland America Line is looking for in its Manager, eCommerce Marketing. Is this you?

Responsibilities

• Creating Digital Experiences (Web Production): 
  • Drive effective merchandising strategies and web experiences for enhanced promotion and product visibility to drive increased digital sales and conversion. 
  • Collaborate with various teams to align merchandising efforts with promotional campaigns and product launches.
  • Utilize data to analyze current performance and identify A/B testing and optimization opportunities. 
  • Own the accuracy and freshness of all promotional and product details across all site variations. 
  • Own the accuracy of all pricing and fare details, including associated logic and terms.
  • Contribute to SEO efforts by optimizing site content for search engine visibility. 
  • Collaborate with engineering, product, and UX/UI teams on new site features and components, advocating for authoring efficiency and optimized guest experiences. 
  • Employ technical and design skills along with digital interaction knowledge to ensure effectiveness and consistency in digital experiences.
  • Maintain consistent brand design and functional experience by adhering to style and format guidelines and other digital standards. 
  • Ensure quality and accuracy by proofing own work, participating in proving reviews by others, and revising materials as needed.
  • Participate in and advocate for the ongoing effectiveness and efficiency of our content management and digital publishing systems and processes. 
  • Own the identification and reporting of website bugs with precision and urgency, and collaborate closely with development and product teams to drive timely resolution. 
  • Serve as the subject matter expert on the hollandamerica.com AEM platform, with deep knowledge of executing, optimizing and troubleshooting all associated workflows.
• Creating Personalized Experiences: 
  • Identify user segments and opportunities to customize experiences and deliver incremental revenue for priority guest segments based on business needs. 
  • Create segments in our Customer Data Platform (CDP). 
  • Implement and optimize personalization experiences, collaborating with development, brand, and creative teams. 
  • Create dashboards, provide reports, conduct relevant analyses, and identify insights and opportunities on personalized activity performance.
• Testing and Optimization: 
  • Utilize data to analyze current performance and identify A/B testing and optimization opportunities 
  • Design and lead testing initiatives, collaborating with Developers, Brand, and Creative.
  • Participate in regular optimization of HollandAmerica.com and related merchandising activities by responding to testing data and analysis.
  • Create dashboards, provide reports, conduct analyses, and identify insights and opportunities based on testing results.
• Team Leadership: 
  • Lead and support a team of strategic and technical merchandisers. 
  • Own the end-to-end merchandising process and associated workflows, continuously identifying and driving opportunities for process optimization and operational efficiency. 
  • Serve as the go-to authority for all aspects of hollandamerica.com, providing strategic guidance and expertise across the team and organization.
• Perform other duties as assigned.

Requirements

• 8+ years’ experience designing, managing, and publishing eCommerce digital experiences in a fast-paced environment. Previous consumer Ecommerce design experience is required. 
• 8+ years’ experience in digital layout, assembly, and production of pages and features that drive business goals and meet customers' needs 
• 5+ years’ experience in personalization-related activities and A/B testing and optimization. Experience identifying and building user segments a plus. Ability to edit and update existing code and details in Adobe Target (full front-end development skills are not required) 
• 4+ years’ experience utilizing analytics tools, creating dashboards, and delivering performance reports related to measurement of content, merchandising experiences, and/or A/B tests. Experience in Adobe Analytics a plus.
• Proven experience as an ecommerce or website merchandiser in a related environment – cruise or travel industry a plus. 
• Strong proficiency in digital management tools, such as AEM, Asana, Adobe Target, Figma, Adobe Creative Suite. 
• Understanding of the digital journey, customer segments, and user-centered design methods. 
• Ability to manage multiple projects concurrently from the inception stage through launch. 
• Ability to create and edit creative assets via Figma or similar tool. 
• Excellent communication, presentation, and leadership skills. 
• Must possess exceptional organization and process discipline, ensuring seamless execution across multiple workstreams and staying ahead of deadlines and deliverables.
• Must be legally authorized to work in the United States. Holland America is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).

Please note that this is a hybrid position based in Seattle, WA. Candidates must be comfortable coming into the office 3 days/week (Tuesday-Thursday).

What You Can Expect

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k) 
• Employee Stock Purchase Plan 
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Rewards & Incentives 
• Base Salary Range: $89,600.00-$121,000.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.

Our Culture… Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees.  Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at:  https://www.hollandamerica.com/en_US/our-company/mission-values.html

Holland America Line is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Americans with Disabilities Act (ADA)

Holland America Line will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws.  If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com

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