Job Description

Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey. 

The Director of Ancillary Revenue for Holland America Line and Seabourn is responsible for driving incremental revenue and enhancing the guest experience through the strategic oversight of key ancillary products and services. This role is responsible for the P&L for our Guest Insurance products, Cancelation Protection Plan, Seabourn Shield, Guest Air (FlightEase), Pre/Post Hotels and Transfers across both brands, as well as gift cards and the co-branded credit card program for Holland America Line. The position blends commercial strategy with operational execution, managing some programs end-to-end while serving as a commercial steward and cross-functional partner for others. Through data-driven decision making and close collaboration with internal teams and external partners, this role ensures the profitability, scalability, and guest satisfaction of ancillary offerings.           

Here’s a summary of what Holland America Line is looking for in its Director of Ancillary Revenue. Is this you?

Responsibilities  

• Own and Optimize P&L Performance: Lead the financial performance of ancillary revenue streams including Guest Insurance, Guest Air, Pre/Post Hotels, Transfers, Gift Cards, and Co-branded Credit Cards, ensuring revenue targets and profitability goals are met or exceeded.                                                          
• Develop and Execute Commercial Strategy: Define and implement strategic plans for each ancillary product, including pricing, promotions, and product enhancements, aligned with brand positioning and guest expectations.                                                                                                     
• Lead Cross-Functional Collaboration: Partner with internal departments (e.g., Finance, Marketing, Operations, Call Center, Guest Services, Legal, IT) and external vendors to ensure seamless execution, operational alignment, and guest satisfaction across all ancillary offerings.                                                                                                      
• Manage Vendor and Partner Relationships: Negotiate and manage contracts with third-party providers, ensuring service quality, cost-effectiveness, and alignment with brand standards and guest experience goals.                                                                                                                
• Manage Budgeting and Forecasting Processes: Lead the annual budgeting and ongoing forecasting processes for all ancillary revenue streams, ensuring alignment with corporate financial goals. Collaborate with Finance and cross-functional teams to develop accurate revenue projections, monitor performance against targets, and proactively identify risks and opportunities to optimize financial outcomes.
• Drive Data-Driven Decision Making: Analyze performance metrics, guest behavior, and market trends to inform business decisions, identify growth opportunities, and optimize existing offerings.               
• Lead and Develop High-Performing Teams: Manage and mentor a team of professionals, fostering a culture of accountability, innovation, and collaboration to achieve business objectives.                          

Requirements

• Bachelor's Degree in Business Administration, Finance, Accounting, Economics, Marketing, Hospitality Management, Data Analytics, Statistics, Supply Chain, Operations Management, MBA preferred
• 5+ years in a leadership or management role, preferably with direct P&L accountability.
• 3–5 years in the travel, hospitality or cruise industry is highly desirable. 
• 3 years of experience working in matrix organizations                                                      
• Strong analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable strategies.
• Significant worldwide destination and port knowledge required.
• Strong writing, presentation, and collaboration skills.
• Proven ability to multi-task, communicate, and problem solve in a deadline-driven environment.
• Proven ability to lead and influence across departments and functions, including Finance, Marketing, Operations, Legal, and IT.
• Proficient in Microsoft Office along with other industry standard applications.
• Preferred proficient in SQL / BI reporting and data querying.
• Preferred experience either shipboard or in close collaboration with shipboard teams.
• Strong understanding of customer experience principles and the ability to design and deliver offerings that enhance guest satisfaction and loyalty.
• Deep understanding of P&L management, budgeting, forecasting, and revenue optimization strategies across multiple product lines.

What You Can Expect

• Cruise and Travel Privileges for You and Your Family 
• Health Benefits 
• 401(k)  
• Employee Stock Purchase Plan  
• Training & Professional Development 
• Tuition & Professional Certification Reimbursement 
• Base Salary Range: $132,300.00 to $178,600.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely. 

Our Culture…Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees.  Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at:https://www.hollandamerica.com/en_US/our-company/mission-values.html

Holland America is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. 

Americans with Disabilities Act (ADA)

Holland America will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws.  If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com

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