Job Description

Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey. 

We are looking for a Digital E-commerce Specialist. The Digital Division of Holland America is growing rapidly in support of our evolving brand and growing business. The Digital E-commerce Specialist position will contribute to Holland America and Seabourn’s success by garnering insights from data and reporting on our progress.  They work closely with digital product, merchandising, and advertising teams to help optimize and achieve online conversion and revenue goals. They contribute quantitative data and insights into our prioritization and decision processes. 

The Digital E-commerce Specialist reports to the Senior Analyst, Digital Analytics in a fast-paced, cross-functional E-commerce team. We are looking for a passionate analyst who is excited about using data to understand website E-commerce behavior so that we can better serve our visitors. The ideal candidate is curious, strategic, and has the digital analytics skill to pursue their curiosity. In addition to web analytics data, the Digital E-commerce Analyst will use a broad range of existing customer data to identify and evaluate opportunities to impact our ecommerce strategy, optimization, and help us grow our direct business.  Additionally, the analyst will work with cross-functional partners to develop additional data sources to inform targeting and personalization.

Here’s a summary of what Holland America Line is looking for.  Is this you? 

Responsibilities:

• Leverage analytics tools to understand and analyze web & mobile app data, identify trends and insights to help our teams maximize effectiveness of the E-commerce program and investments. 

• Distill analysis into concise recommendations and present to stakeholders with creative, effective visualizations.

• Maintain weekly and monthly E-commerce business dashboards, derive insights from the data to present to stakeholders weekly. Create quarterly executive summaries to share with leadership.

• Maintain clear and consistent communication with business stakeholders and leadership.

• Work closely with product management and A/B Testing teams to understand current friction points, define and prioritize future improvements.

• Support content and marketing teams with reporting needs and campaign performance measurement.

• Work with leadership teams on company and divisional strategic initiatives, E-commerce forecast, quarterly planning, and sprint planning.

Knowledge & Skills:

• Scope: The Digital E-commerce Specialist operates within the digital marketing and e-commerce teams at Holland America Line and Seabourn, supporting both shore-based and fleet operations.  Responsibilities extend to analyzing digital sales channels, optimizing online customer journeys, and supporting global e-commerce initiatives that impact multiple markets and guest segments.

• Problem Solving: Tackles complex data analysis challenges, such as identifying trends in online booking behavior and troubleshooting conversion rate issues. Expected to develop actionable insights from large datasets, recommend improvements to digital platforms, and resolve discrepancies in e-commerce reporting.

• Impact: Directly influences the effectiveness of digital sales strategies, impacting revenue generation and guest satisfaction across the business. Provides critical analysis that shapes marketing campaigns, website enhancements, and digital product offerings, supporting the company’s growth in the digital space.

• Leadership: May lead small project teams or cross-functional working groups focused on digital initiatives. Responsible for managing analytics resources, collaborating with IT, marketing, and commercial teams, and occasionally overseeing vendor relationships or external partners for analytics tools and platforms.

For all roles:

• Knowledge: Understanding of workplace policies and procedures / Familiarity with team collaboration tools and techniques.

• Skills: Strong time management and organizational skills

• Abilities: Ability to maintain reliable and consistent attendance / Capacity to be punctual and meet deadlines / Ability to collaborate effectively with colleagues and work as part of a team / Demonstrated professionalism in all interactions and tasks.

Requirements

• Education:  BS/BA required, in technical data analysis or quantitative discipline.

• 3+ years experience working in analytics discipline

• 3+ years experience working hands-on in B2C ecommerce web or business environment

• Expert in SQL or other relevant programming language

• Highly proficient in web analytics and data visualizations tools such as Adobe Analytics, Google Analytics, PowerBI, Alteryx or similar platforms.

• Knowledge, Skills & Abilities: 

• Highly passionate and curious, able to leverage existing and new data analysis skills to research difficult or ambiguous problems.

• Proactive problem-solving and critical thinking skills.

• Professional communication and strong visualization skills required.  Ability to effectively present information, both written and verbal, in a clear manner.

• Strong project management skills, including the ability to keep track of multiple deadlines, effectively meet deliverables, and keep both stakeholders and peers apprised of project status.

• Detail-oriented while working independently on multiple projects required.

• Communicate with stakeholders across distributed teams in different time zones, develop relationships with others while influencing and removing blockers.

• Ability to view and understand analytics tracking within browser for general debugging and tying data to user experience

• Highly quantitative with experience setting goals and forecasts, supporting A/B tests, and iterating based on data. 

• Strong understanding of segmentation and targeting of personalized experiences.

Travel: No or very little travel likely

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

This position is classified as “remote.”  As a remote role, it allows employees to work full-time from their home. It may also require regular travel to Holland headquarters in Seattle, WA for in-office collaboration.  

What You Can Expect

• Cruise and Travel Privileges for You and Your Family 
• Health Benefits 
• 401(k)  
• Employee Stock Purchase Plan  
• Training & Professional Development 
• Tuition & Professional Certification Reimbursement 
• Base Hourly Range: $28.46 to $38.41 The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate’s qualifications and experience uniquely. 

Our Culture…Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees.  Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at:https://www.hollandamerica.com/en_US/our-company/mission-values.html

Holland America is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. 

Americans with Disabilities Act (ADA)

Holland America will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws.  If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com

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