Job Description

Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.

We’re looking for an experienced Analyst, CRM Segmentation to fill this critical role based in our Seattle office. You’ll support the strategic vision of CRM and Lifecycle Marketing across all owned direct marketing channels (email, SMS, push, and Direct Mail). This includes building campaign audience segmentation for both batch and automated campaigns. You’ll ensure customer data quality, develop list segmentation across CRM/CDP/CDW platforms, and manage data processing, A/B testing, and QA for Holland America Line. Working in a collaborative environment, you’ll bring forward creative solutions in the best interest of our guests and partner with internal stakeholders to target campaigns that drive engagement, loyalty, and revenue.

Here’s a summary of what Holland America Line is looking for in its Analyst, CRM Segmentation. Is this you?

Responsibilities

• Develop and manage end-to-end list segmentation for email, direct mail, SMS and push campaigns, including processing, validation and QA to ensure accuracy and effectiveness.

• Prepare weekly and monthly campaign reporting with actionable insights, including: Weekly performance reporting; monthly executive reporting and monthly Direct Mail reporting and support additional requests. Query, analyze, and visualize customer and campaign data (e.g., using SQL and reporting tools). Translate findings into clear, concise and easy-to-consume insights that inform marketing strategies and segmentation improvements.

• Conduct A/B testing across campaigns to validate audience strategies, creative variations, and timing. Share findings and recommendations to continuously improve campaign results.

• Partner with MarTech and Database to optimize processes within CDP and CRM platforms to improve how customer data is captured, cleaned, and activated. Support the set up of automation workflows that ensure accurate, timely data flows for campaign targeting and lifecycle journeys.

• Perform other duties as assigned.

Requirements

• Minimum 3 years’ experience using database marketing concepts, including querying and managing large data sets and implementing data-based solutions, and segmentation generation for CRM/CDP/CDW

• Simon CDP tool knowledge/usage preferred.

• Experience in both database and digital analytics.

• 1-2 years’ experience using a CRM/CDP/CDW solution.

• 1-2 years’ experience using SQL and Python.

• Strong communication skills. Demonstrated ability to effectively communicate with management and cross functional teams. 

• Strong organizational skills and the ability to handle multiple priorities.

• Demonstrated strong work ethic and the ability to work in a goal oriented, high-pressure environment with strict deadlines. 

• Innovative thinking and problem-solving skills.   

• Ability to manage conflict and seek resolution.

• Must be legally authorized to work in the United States. Holland America is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).

Please note that this is a hybrid position based in Seattle, WA. Candidates must be comfortable coming into the office 3 days/week (Tuesday-Thursday).

What You Can Expect 

• Cruise and Travel Privileges for You and Your Family

• Health Benefits

• 401(k) 

• Employee Stock Purchase Plan 

• Training & Professional Development

• Tuition & Professional Certification Reimbursement

• Rewards & Incentives 

• Base Hourly Range: $28.46-$38.41. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.

Our Culture… Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees.  Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at:  https://www.hollandamerica.com/en_US/our-company/mission-values.html

Holland America Line is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Americans with Disabilities Act (ADA) 

Holland America Line will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws.  If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com

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