Carnival Cruise Line

Web Content Coordinator

Job ID 8456 Date posted 06/04/2024 City Miami State FL Country United States Job Type Full Time

Job Description

The Web Content Coordinator is responsible for supporting the execution of the content plan (focus on non-booked guests) throughout the entire content lifecycle including planning, information gathering, development, CMS implementation, maintenance, optimization, and governance. The incumbent in this role focuses on the implementation of new content and maintenance of existing content through our content management system and e-commerce platform, while maintaining content quality, consistency, relevancy, and compliance. This incumbent collaborates with cross-functional stakeholders to plan and gather information; Marketing and IT teams (Creative Services, UX/UI, DevOps, ADA, SEO) to design and develop content following best practices; and the Web Content team to execute.

The Marketing eCommerce team is seeking a Web Content Coordinator to join the Content team. This dynamic team drives the content strategy, design, development, and implementation of product content for — from new ship/experience launches to marketing campaigns, major interface redesigns to daily updates. We seek to inspire and educate site visitors throughout their online research and shopping journey, while providing the best possible user experience.

Job Functions:

  • Supports the execution of content plans for non-booked guest content on (e.g., strategy, information gathering, assess project requirements, brief impacted teams). Collaborates with teams across Marketing, eCommerce and IT to ensure content being implemented follows brand guidelines (voice, digital style guide), best practices and compliance requirements (SEO, performance, ADA).
  • Manages and maintains deck plan and stateroom content throughout the site — manage and qualify requests received via Deck Plans mailbox. Submits requests with appropriate teams (Brand Creative, Revenue Management, SUS, etc.). Maintains timelines for scheduled updates. Gathers information from Ship Building, Revenue Management, ADA, etc. Reviews design files from Brand Creative team and provides feedback/approvals. Reviews and processes images. Implements updates via CMS. Validate and troubleshoots as needed.
  • Implements new content (e.g. new web pages) and maintains existing content through both templates and HTML, using Sitecore CMS software. Ensures content is implemented in accordance with brand guidelines; search engine optimization (SEO), site performance and ADA-compliance best practices and requirements. Selects, edits and processes image files for web publishing following optimization/performance best practices.
  • Assists in compiling and organizing detailed information related to ship features, experiences, and itineraries by working with Ship Building, Guest Operations, Fleet Deployment, etc.
  • Reviews existing content to ensure it is accurate, relevant, and aligns with brand voice; is optimized for search engines; and adheres to brand and compliance guidelines/requirements. Proofreads copy and makes occasional edits. Creates and tracks tickets for Content Strategy team requests and content requests to Brand Creative team through Jira, Asana and/or other project management system(s).
  • Assists in evaluating incoming requests, determining next steps (resources and assets needed, priority) and ensuring assets and information needed to fulfill requests is received and meets requirements.
  • Performs QA testing for content, functionality and ADA-compliance across platforms and devices; troubleshoots and/or engages relevant teams (e.g. scrum, support), as needed. Incorporates learnings (A/B and user testing) and ensures proper tagging for analytics/reporting.

Required for all Jobs:

  • Performs other duties as assigned.
  • Complies with all policies and standards.


  • Education:  Bachelor’s degree in Marketing, computer science preferred.
  • Work Experience:  1+ year Digital Marketing or related field, preferably with both editorial and technical experience preferred

Knowledge, Skills & Abilities:

  • Knowledge of CMS software (Sitecore a plus) and/or ecommerce platform (Hybris a plus)
  • Proficient in Photoshop
  • Proficient in Microsoft 365 (Teams, Outlook, Excel, PPT, Word)
  • HTML, CSS, Java Script, a plus
  • Experience with project management systems a plus (e.g., Asana, Jira)
  • Familiarity with web, mobile interfaces, interactivity, user experience, content management systems and digital asset management; SEO best practices; ADA web compliance, a plus. 
  • Ability to learn and grow, proactive with a can-do attitude and takes pride/ownership/accountability for their work.
  • Ability to work both within a team and independently with minimal supervision.
  • Ability to thrive in a fast-paced team with demanding deadlines.
  • Ability to work with ambiguity and changes in direction.
  • Able to manage and prioritize multiple projects; have strong independent decision-making and problem-solving skills.
  • Strong communication and collaboration skills with the ability to work with cross-functional teams.
  • Detail-oriented, meticulous in their work, have exceptional organizational skills and be confident with sorting and maintaining large amounts of data.

Physical Demands:  Must be able to remain in a stationary position at a desk and/or computer for extended periods of time. 

Travel:  No travel.

Work Conditions:  Work primarily in a climate-controlled environment with minimal safety/health hazard potential.  May be required to work a different shift.

The hourly range for this role is $17.55-$26.01.  Offers to the selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience. 

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

  • Health Benefits: 
    • Cost-effective medical, dental and vision plans
    • Employee Assistance Program and other mental health resources
    • Additional programs include company paid term life insurance and disability coverage
  • Financial Benefits: 
    • 401(k) plan that includes a company match
    • Employee Stock Purchase plan
  • Paid Time Off 
    • Holidays – All full-time and part-time with benefits employees receive days off for 7 company-wide holidays, plus an additional floating holiday to be taken at the employee’s discretion.
    • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year.  All employees gain additional vacation time with further tenure.
    • Sick Time – All full-time employees receive 80 hours of sick time each year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year. 
  • Other Benefits 
    • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
    • Personal and professional learning and development resources including tuition reimbursement
    • On-site preschool program, wellness center, and health clinic at our Miami campus



About Us

In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.

Carnival Cruise Line is the most popular cruise brand in North America and operates a fleet of ships designed to foster exceptionally safe, fun and memorable vacation experiences at an outstanding value. Our employees have a responsibility to be accountable for all actions. We consider the environment in all aspects of our business and have a responsibility to put safety and sustainability first. We live and share a positive attitude which is based on fostering an environment of inclusion, trust, a willingness to listen, openness and integrity. Doing this helps us to achieve our ultimate goal, which is to include FUN in everything we do! Speaking of fun, we are officially certified as a Great Place to Work aboard our ships as well as in our global corporate headquarters!

Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical orsensory disability, or any other classification protected by applicable local, state, federal, and/or international law. 

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