The Senior Casino Marketing Analyst is responsible for leading the execution and optimization of casino campaigns targeting high-value guests. This role designs, develops, and implements advanced tools, analytics, and reporting to maximize net revenue and enhance profitability. The Senior Casino Marketing Analyst collaborates with Global Gaming (GG), Revenue Management (RM), Business Intelligence (BI), Customer Retention Marketing (CRM), and third-party partners, to provide strategic insights to the Casino Marketing Department.

Job Functions:

• Designs, executes, and measures the success of marketing campaigns targeting casino guests. Responsibilities include audience selection, offer assignment, metadata loading into IT systems, and creating files for email and direct mail campaigns. Provides insights and recommendations to optimize future campaigns and shares results with Senior Leadership.

• Develops innovative programs to increase onboard spend by using advanced analytical skills to determine pricing in collaboration with Presales and GG teams. Creates and promotes programs targeting new-toCCL Casino players, requiring cross-department collaboration with RM, IT, CRM, Media, and agency partners.

• Collaborates with IT and GG to enhance data quality and accuracy. Provides guidance on data requirements, writes queries, and conducts user acceptance testing (UAT) for enhancements and new systems. Manages guest analytics and modeling to determine optimal offers and personalization strategies to increase revenue.

• Leads Casino FP&A activities, developing the annual financial plan and creating monthly forecasts to review past results and predict future revenues. Prepares monthly materials for leadership’s review.

• Guides contact center and customer service teams to ensure positive outcomes for inquiries. Identifies opportunities to automate recurring needs and delivers 5-star customer service.

• Enhances and automates casino campaign processes in collaboration with IT, ensuring regular deployment to ships. Coordinates with GG to ensure proper usage of onboard fulfillment processes.

• Defines, evaluates, and analyzes success metrics for distressed inventory casino campaigns, trials, and tests.

Knowledge, Skills & Abilities:

• The Senior Casino Marketing Analyst plays a pivotal role in driving targeted marketing efforts for high-value casino guests. This position is responsible for designing and executing data-driven campaigns, developing innovative onboard spend programs, and enhancing personalization strategies. The role requires deep collaboration across multiple departments—including Global Gaming, Revenue Management, CRM, IT, and external partners—to ensure alignment with business goals and operational excellence. The analyst also leads financial planning and forecasting activities for the Casino Marketing team, contributing to strategic decision-making and long-term growth.

• This role demands advanced analytical capabilities to interpret complex datasets, optimize campaign performance, and identify revenue-generating opportunities. The analyst must exercise independent judgment to solve multifaceted problems, such as determining optimal pricing strategies, enhancing data accuracy, and automating recurring processes. Responsibilities include writing queries, conducting UAT, and developing models to personalize offers and improve guest engagement. The ability to manage multiple projects and adapt to shifting priorities is essential for success.

• The Senior Casino Marketing Analyst directly influences the profitability and efficiency of casino marketing initiatives. By leveraging data insights and strategic planning, the analyst enhances campaign effectiveness, drives onboard spend, and supports guest retention. Their work ensures that marketing efforts are targeted, measurable, and aligned with business objectives. Additionally, the analyst’s contributions to financial planning and forecasting provide leadership with critical visibility into performance trends and future revenue potential. 

• While not a formal people manager, this role requires strong leadership in cross-functional collaboration, project ownership, and strategic influence. The analyst guides internal teams—including contact center and customer service—on campaign execution and guest inquiries, ensuring a high standard of service. They also lead initiatives to automate and streamline marketing processes, mentor peers through knowledge sharing, and present insights to senior leadership. The role exemplifies proactive problem-solving, innovation, and a commitment to continuous improvement.

Qualifications:

• Advances Industry Knowledge: Deep knowledge and understanding of marketing campaign drivers, concepts, trends, and best practices; a clear understanding of business processes, and KPIs.

• Analytical Prowess: Strong analytical and problem-solving abilities to interpret complex data and make informed decisions.

• Communication Skills: Excellent verbal and written communication skills for interacting with stakeholders at all levels.

• Cross-Functional Collaboration: Ability to work effectively in a dynamic team environment, adapting easily to change and providing support as needed.

• Project Management: Experience in managing complex projects from inception to completion.

• Tactical Planning: Expertise in developing and implementing long-term plans that align with organizational goals.

• Excellent presentation, critical thinking, innovative reasoning, organizational, time management, project management, and adaptability skills to effectively manage changing priorities with a high level of quality

• This position requires the use and exercise of independent judgement.

• Regulatory Compliance: Knowledge of relevant laws, regulations, and standards impacting industry practices.

• Cross-Functional Collaboration: Experience working effectively with teams from different departments to achieve common goals.

• Advanced Microsoft Office products skill, including Excel, Word, PowerPoint, Outlook, and Teams; proficient in other role-related tools, software, technologies, and applications such as: SAS, R, SQL, Python, or equivalents, required to successfully perform in this role.

Physical Demands:  Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.  Requires regular movement throughout CCL facilities.

Travel:  None or very little travel likely

Work Conditions:  Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

This position is classified as “in-office.”  As an in-office role, it requires employees to work from a designated Carnival office in South Florida Tuesday through Thursday each week. Employees may work from their homes on Mondays and Fridays.  Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area. 

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.   

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including: 

• Health Benefits: 
  • Cost-effective medical, dental and vision plans 
  • Employee Assistance Program and other mental health resources 
  • Additional programs include company paid term life insurance and disability coverage  
• Financial Benefits: 
  • 401(k) plan that includes a company match 
  • Employee Stock Purchase plan 
• Paid Time Off 
  • Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.  
  • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year.  All employees gain additional vacation time with further tenure. 
  • Sick Time – All full-time employees receive 80 hours of sick time each year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.   
• Other Benefits 
  • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends 
  • Personal and professional learning and development resources including tuition reimbursement  
  • On-site Fitness center at our Miami campus 

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