Carnival Cruise Line

E-commerce Specialist

Job ID 8338 Date posted 05/10/2024 City Miami State FL Country United States Job Type Full Time

Job Description

The E-commerce specialist manages web & mobile merchandising & personalization programs to help the E-commerce team deliver on sales goals for all onboard revenue categories sold pre-cruise. This role will be responsible for the ideation, creation, and execution of marketing campaigns through merchandising and personalization on for booked guest products & services.  This role will help analyze and track the success of these campaigns through web analytics & sales reporting.  This role will meet regularly with operations leadership to review results & optimize marketing programs iteratively.  This role will also be responsible for the setup and configuration of new booked guest product on from launch plan to execution.

Job Functions:

  • Create and execute merchandising campaigns in Hybris, including promotional banners, pricing setup, promotional setup, & guest targeting rules.
  • Create and execute personalization campaigns in Hybris, including custom product sorting, custom filtering options, & dynamic banners for specific guest segments to increase revenue & improve guest communication.
  • Create reports & present campaign results in weekly team meetings, and monthly department meetings, including analysis of performance against defined KPI’s
  • Evaluate web analytics and behavioral data, to understand trends, and how web development releases and marketing campaigns are performing on the website.
  • Work with the creative department to supply e-commerce briefs and oversee creation of effective marketing materials on the website.
  • Research latest e-commerce trends & perform competitive analysis to bring new ideas and recommendations back to the team for consideration.

Required for all Jobs:

  • Performs other duties as assigned.
  • Complies with all policies and standards.


  • Education:  Bachelor’s degree in E-commerce, marketing required.  Master’s degree in E-commerce, marketing preferred.
  • Work Experience:  3+ years of experience managing websites, e-commerce and digital marketing required. Mobile commerce experience, E-commerce specialist, supervisor, or coordinator for large B2C websites with a diverse product catalogue preferred.  Travel industries experience preferred.
  • Knowledge, Skills & Abilities:  Experience with E-commerce CMS systems (Hybris a plus), web analytics tools (Google) , A/B Testing platforms (Optimizely), data management platforms, Behavioral Tracking platforms (SAS Discover), and Email Platforms (SAP Journey Builder).  Must be able to work efficiently in a fast-paced environment and be proficient in Excel, Word and PowerPoint.

Physical Demands:  Must be able to remain in a stationary position at a desk and/or computer for extended periods of time. 

Travel:  No travel.

Work Conditions:  Work primarily in a climate-controlled environment with minimal safety/health hazard potential. 

The range for this role’s salary $51,600-$75,300.  Offers to the selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience. 

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

  • Health Benefits: 
    • Cost-effective medical, dental and vision plans
    • Employee Assistance Program and other mental health resources
    • Additional programs include company paid term life insurance and disability coverage
  • Financial Benefits: 
    • 401(k) plan that includes a company match
    • Employee Stock Purchase plan
  • Paid Time Off 
    • Holidays – All full-time and part-time with benefits employees receive days off for 7 company-wide holidays, plus an additional floating holiday to be taken at the employee’s discretion.
    • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year.  All employees gain additional vacation time with further tenure.
    • Sick Time – All full-time employees receive 80 hours of sick time each year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year. 
  • Other Benefits 
    • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
    • Personal and professional learning and development resources including tuition reimbursement
    • On-site preschool program, wellness center, and health clinic at our Miami campus



About Us

In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.

Carnival Cruise Line is the most popular cruise brand in North America and operates a fleet of ships designed to foster exceptionally safe, fun and memorable vacation experiences at an outstanding value. Our employees have a responsibility to be accountable for all actions. We consider the environment in all aspects of our business and have a responsibility to put safety and sustainability first. We live and share a positive attitude which is based on fostering an environment of inclusion, trust, a willingness to listen, openness and integrity. Doing this helps us to achieve our ultimate goal, which is to include FUN in everything we do! Speaking of fun, we are officially certified as a Great Place to Work aboard our ships as well as in our global corporate headquarters!

Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical orsensory disability, or any other classification protected by applicable local, state, federal, and/or international law. 

Explore Our United States Location View Map

Sign Up For Job Alerts

UK users, please enter your number with the international code 44. (e.g. 447912345678)

Interested InEnter category and/or location, then click ADD. You must have at least one alert in the list below in order to subscribe.

BRAND*Select All Brands That Apply

By uploading your CV/resume you are not submitting an application for employment.