Holland America Line

Director, Onboard Revenue, Retail, Spa, Art and Communications

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Job ID 11381 Date posted 11/04/2025 City Miami State FL Country United States Job Type Full Time

Job Description


Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.

We’re looking for an experienced Director, Onboard Revenue to fill this critical role based in our Miami or Seattle office. In this critical roll you’ll oversee onboard revenue operations for Holland America Line and Seabourn as follows: 

  • Holland America Line & Seabourn – Spa, Retail Partners and Communications
  • Holland America Line only - Art, Flowers and Weddings                                                                                                                                                                                                                                                           

The main responsibilities include defining Price, Product Innovation, Promotions, Bundles, cross-category efforts to increase onboard revenue, as well as full ownership of the P&L for these businesses. The Director along with the Associate Vice President, Onboard Revenue Operations will manage the relationship with our concessionaire partners and oversee operations to maximize onboard revenue and guest experience. The Director will insure the ships have adequate inventory and give input and direction on retail products. The Director will schedule, manage and oversee the VIP and concessionaire charter operations. The Director will lead a team of 4 direct reports will provide guidance to the Asst Hotel General Managers on board. This role will report to the Associate Vice President, Onboard Revenue Operations.

Here’s a summary of what Holland America Line is looking for in its Director, Onboard Revenue, Retail, Spa, Art & Communications. Is this you?

Responsibilities

  • Define and implement commercial strategies to grow these categories of Onboard Revenue (OBR) across all channels

  • Define Price, Product Innovation and Promotions that will deliver sustained growth for Shorex,  Retail, Spa, Art  Comms and Weddings.

  • Lead commercial strategy for these businesses of Onboard Revenue: designing, implementing and tracking pre/post/onboard commercial initiatives and performance.

  • Work with Associate Vice President, Onboard Revenue Operations to develop business case and Capex, or Opex plans where necessary.

  • Oversee strategies for Guests, Crew and Corporate connectivity needs onboard to optimize bandwidth usage and maximize guest experience. 

  • Drive innovation and oversee the development of new revenue streams and business opportunities within designated areas.

  • Define commercial strategy, through product research and testing, gathering guest insight and measuring impact.

  • Identify new partnerships to generate incremental revenue and manage implementation.

  • Identify, select and deploy new technologies to identify potential guests and develop promotions that drive traffic, revenue for all Onboard Revenue. Identify Optimization opportunities for the fleet (space optimization, team productivity improvements). Identify new ideas and innovation for current and future fleet across all OBR areas.

  • Demonstrated success in leading a team with strong organizational and leadership skills.

  • Align with short and long-term departmental goals and objectives for middle management to execute against while maintaining appropriate standards of performance for the team. 

  • Champion performance metrics, setting clear KPIs to measure team success and drive continuous improvement.

  • Lead and provide coaching, counseling, and direction to direct reports to ensure their continued professional growth and development.

  • Build a high performing team through leadership development, talent acquisition, coaching and effective performance management. Provide support and guidance on business cases for Capital Expenditures and major business improvements.

  • Partner and collaborate with shipboard technology, global connectivity and networking teams to understand technology roadmap and developments which enable and support strategic goals.              

  • Collaborate with other departments both in and out of the operations function to align on overall brand business objectives.

  • Maintain positive working relationships with concessionaire partners and vendors operating designated business.

  • G&A budget responsibilities for direct team.

  • Responsible for creation and execution of annual operating plan targets for areas of responsibility.

  • Financial oversight of portfolio of businesses and tracking targets to adjust product and operations to maximize revenue.

  • Perform other duties as assigned.

Requirements

  • Bachelor’s degree (Business Analytics, Information Systems or Hospitality Management preferred).

  • Minimum 10+ years experience in retail business, preferably cruise retail, or related fields within the cruise, hospitality, or travel industry.

  • Exposed to a variety of industries (Ideally retail, healthcare, beauty, consumer goods and/or hospitality), 

  • Management consulting experience in a premium firm, with a focus on consumer-branded goods or services.

  • The ideal candidate will have Strategic Mindset, commercial business leadership expertise and hospitality/cruise industry background.

  • Strong communication, relationship building and interpersonal skills, enabling effective relationships, collaborations and interactions with senior executives, peers and teams across multiple functions/departments.

  • Excellent leadership skills and credibility, with a strong track record of building, retaining and developing high-performing teams.

  • Knowledge of overall business strategy and operations including business processes,  revenue and cost components and drivers of these measures.

  • Analytical mindset with ability to use data in strategic decision-making.

  • Excellent negotiation, communication, and relationship management skills.

  • Organizational skills and the ability to handle multi-tasking and work under pressure to meet deadlines.

Please note that this is a hybrid position based in Miami, FL or Seattle, WA. Candidates must be comfortable coming into the office 3 days/week (Tuesday-Thursday).

What You Can Expect 

  • Cruise and Travel Privileges for You and Your Family

  • Health Benefits

  • 401(k) 

  • Employee Stock Purchase Plan 

  • Training & Professional Development

  • Tuition & Professional Certification Reimbursement

  • Rewards & Incentives 

  • Base Salary Range: $132,300.00-$178,600.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.

Our Culture… Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees.  Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at:  https://www.hollandamerica.com/en_US/our-company/mission-values.html

Holland America Line is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.


Americans with Disabilities Act (ADA) 

Holland America Line will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws.  If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com

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