Consumer Marketing Activation Specialist
Job ID 11812 Date posted 11/05/2025 City Miami State FL Country United States Job Type Full TimeJob Description
We are looking for an amazing Specialist, Consumer Marketing Activation, to fill this role, which is based in our Doral office. This role is central to the execution of marketing campaigns across Adobe and Salesforce platforms. It collaborates cross-functionally and influences customer engagement strategies, with reach across both trade and consumer marketing efforts.
Here is a summary of what Princess is looking for in its Specialist, Consumer Marketing Activation. Is this you?
Responsibilities
Responsible for setting up and deploying all automated and ad hoc direct mail, email, and SMS journeys in both Adobe and Salesforce’s suites.
Create statistically significant test and control groups within each campaign.
Code and size all creative formats within the Adobe and Salesforce tools.
Build reports within AJO and Salesforce and analyze performance.
Build journey reporting in the Customer Journey Analytics tool and make continuous strategic improvements to each campaign based on results.
Manage Audiences for efficiency within AJO and the CDP.
Utilize Movable Ink and new technologies to improve email engagement.
Monitor Guest counts in Snowflake and Adobe CDP for alignment.
Ensure all email communications follow the new CAN-SPAM laws.
Requirements
Bachelor’s degree in business, marketing, technology, or related field, or equivalent experience.
Adobe suite training, Salesforce suite training, HTML, CSS.
Excellent written and verbal communication skills.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Outstanding communication and interpersonal skills.
Strategic thinker with a passion for innovation and continuous improvement.
2 – 5 years of experience in marketing, with a focus on campaign execution and optimization.
Strong understanding of email, SMS, and digital marketing systems and strategies.
Proficiency in marketing automation platforms and CRM systems.
Knowledge of HTML, CSS, and basic JavaScript for email template customization.
This position is considered Hybrid and follows the Company’s schedule of three days in the office per week (Tuesday – Thursday)
What You Can Expect
- Cruise and Travel Privileges for You and Your Family
- Health Benefits
- 401(k)
- Employee Stock Purchase Plan
- Training & Professional Development
- Tuition & Professional Certification Reimbursement
- Rewards & Incentives
Our Culture… Stronger Together
Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: https://www.princess.com/aboutus/culture-framework/
Princess is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Americans with Disabilities Act (ADA)
Princess will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com
#PCL
