Consumer Insights Analyst (Hybrid)Job ID 6929 Date posted 09/18/2023 City Miami State FL Country United States Job Type Full Time
The analyst, consumer insights works within the marketing and consumer insights team to support company objectives by providing research-based consultative services utilizing a diverse set of primary research, secondary research and other data sources and approaches. This role is responsible for providing stakeholders with research consultation, analytics, and interpretation of findings to make data-based recommendations aligned with company and marketing goals. The analyst, consumer insights helps understand the consumer experience, sentiments and opportunities to introduce new or improve existing products, programs and services. Daily tasks include contributing to research program design, participating in survey development, online survey programming, data mining, analytics, interpreting findings, creative report development and management of ongoing tracking/monitoring programs and supplier relationships; this includes, where applicable, awareness of company key performance indicators (KPIs) and integrating them in report narratives for further perspective.
- Qualitative, quantitative, and secondary research (includes project management, survey/interview guide writing, survey programming, sample management/distributing invites, data analysis (primary or secondary), data interpretation (primary or secondary), creative data storytelling and report development); most analysis will be based on survey collected data, focus group collected data with some analytical tasks using Company proprietary data variables (i.e., data warehouse)
- Mine and analyze assorted data sets to identify insights and opportunities for business and marketing growth
- Manage, monitor and analysis of ongoing internal and external tracking programs and social platforms
- Lead marketing research programs (includes ability to conduct early level needs/situational assessments and accurately answer stakeholder research inquiries)
- Supplier relationship management
- Less than 25% with shipboard travel likely
- Bachelor’s Degree, Market Research/Marketing Research/Social Science/Business
- Insights Professional Certification (IPC) preferred, but not required
- Minimum 2-4 years of quantitative, qualitative, and secondary/syndicated research experience on client or supplier side or 2-4 years of marketing research/management consulting, including experience with consumer insights project work.
- Knowledge of qualitative, quantitative, secondary research methodologies.
- Write surveys/discussion guides, program online surveys/activities, analyze data and produce meaningful and impactful presentations/reports with practical insights and recommendations.
- Sample management experience, from design to execution.
- Strong analytical and statistical skills and proven experience managing large data sets and unstructured data sets (i.e., open ends, free-form comments), performing statistical analysis and testing, including weighting.
- Some proprietary data warehouse mining and analytics a plus.
- Strong communication skills.
- Experience managing external supplier relationships.
- Consumer journey mapping experiences helpful, but not required.
- Flexible, with the ability to manage concurrent projects.
- Entertainment, travel, or tourism industry experiences helpful, but not required.
- Proficient with Microsoft Office with advanced Excel and PowerPoint skills; statistical software (SAS, SPSS); online survey tool (Qualtrics, Survey Monkey, Alchemer/SurveyGizmo); usage of research supplier portals (Claritas, Nielsen, MRI Simmons, Scarborough, YouGov) a plus as is experience with data visualization tools (Microstrategy, Tableau)
- Knowledge of customer segmentation systems (Claritas/PRIZM, Esri/Tapestry, Experian/Mosaic, Nielsen/Spectra) may be helpful
The range for this role’s base salary is $51,600 - $75,300. Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.
At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:
- Health Benefits:
- Cost-effective medical, dental and vision plans
- Employee Assistance Program and other mental health resources
- Additional programs include company paid term life insurance and disability coverage
- Financial Benefits:
- 401(k) plan that includes a company match
- Employee Stock Purchase plan
- Paid Time Off
- Holidays – All full-time and part-time with benefits employees receive days off for 7 company-wide holidays, plus an additional floating holiday to be taken at the employee’s discretion.
- Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
- Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
- Other Benefits
- Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
- Personal and professional learning and development resources including tuition reimbursement
- On-site preschool program, wellness center, and health clinic at our Miami campus
In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.
Carnival Cruise Line is the most popular cruise brand in North America and operates a fleet of ships designed to foster exceptionally safe, fun and memorable vacation experiences at an outstanding value. Our employees have a responsibility to be accountable for all actions. We consider the environment in all aspects of our business and have a responsibility to put safety and sustainability first. We live and share a positive attitude which is based on fostering an environment of inclusion, trust, a willingness to listen, openness and integrity. Doing this helps us to achieve our ultimate goal, which is to include FUN in everything we do! Speaking of fun, we are officially certified as a Great Place to Work aboard our ships as well as in our global corporate headquarters!
Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical orsensory disability, or any other classification protected by applicable local, state, federal, and/or international law.