Job Description

Bring your ambition into action.
Join us in Genoa as SEO Manager, where organic search becomes a strategic growth engine and your expertise helps shape how millions of travelers discover, explore, and choose their next cruise experience.

Live your ambition. Lead with impact.

You will own and evolve the global organic search strategy, driving qualified traffic, visibility, and sustainable growth across all digital touchpoints. Your mission is to ensure Costa remains discoverable, relevant, and competitive in an ecosystem where traditional search, AI‑driven answers, and generative engines continuously redefine how customers engage with brands.

• Global SEO & AI‑Search Strategy Ownership
  You will define and lead an integrated SEO strategy across markets and languages, combining technical excellence, content performance and international SEO. You will guide the evolution toward AI‑driven search paradigms (AIO, GEO), ensuring visibility across both traditional search engines and emerging generative platforms.
• Performance, Insights & Business Impact
  You will translate organic search performance into actionable insights, linking visibility and traffic to customer acquisition, revenue contribution, and long‑term brand growth. Through data, forecasting, and continuous optimization, you will turn search signals into strategic decisions.
• Cross‑Functional Influence & Ecosystem Leadership
  You will collaborate closely with ecommerce, digital, brand, content, CRM, IT and external partners, acting as a trusted subject‑matter expert. Your influence will help shape digital roadmaps, content strategies and platform evolutions, without direct people management responsibility.

What makes you unique

• 7+ years of experience in SEO within complex, international digital environments, with strong exposure to multi‑market and multilingual setups
• Proven expertise across technical SEO, content‑driven strategies and performance optimization, with a solid understanding of evolving AI‑powered search dynamics (AIO, GEO)
• Strong analytical mindset, with the ability to connect search data to business outcomes, customer journeys and commercial priorities
• Confident stakeholder management and influencing skills, able to simplify complex search topics for non‑technical audiences
• Curiosity, ownership and a continuous improvement mindset, thriving in fast‑moving and highly competitive digital ecosystems
• Fluent in English; experience in travel, tourism or cruise industry is a strong plus

What We Offer

Your Journey with Us At Costa, we make your onboarding experience smooth and welcoming, with flexible smart working policy.

Benefits That Matter Enjoy daily meal vouchers, exclusive discounts, and access to our Wellbeing@Costa platform for sports, travel, and cultural perks. We also provide free medical insurance and additional welfare benefits for you and your family.

Lifestyle & Family Care Celebrate life’s milestones with special gifts, enjoy discounts on cruises and onboard services, and benefit from convenient solutions like Amazon Hub Lockers in our Genoa offices.

Growth & Engagement We invest in your development through tailored learning programs, volunteering opportunities, and wellbeing initiatives. Our loyalty program and community events make Costa not just a workplace but a place to belong.

Your employment:

• Open-term, full-time, hybrid.
• CBA: "Contratto Unico dell'Industria armatoriale - Sezione 15 per il personale di Terra".
• Salary Range: 50.000- 60.000€ based on skills and professional experience and individual incentive scheme.

Who We Are:

Our community brings together individuals from different parts of the world, fostering connections and collaboration across cultures, enriched by different perspectives and experiences. We are here to bring happiness and provide unforgettable memories and experiences to our guests.

Costa belongs to the Carnival Corporation & plc Group, the largest cruise company in the world. We are the only Italian cruise company flying the Italian flag, sailing the world’s seas for more than 75 years, offering our guests a unique experience on board and on land.

We are united by a shared passion: to drive success and live our ambition. Whether on board or shoreside, we bring energy, creativity, and a spirit of adventure to everything we do.

Start your journey with us During the interview, all stages of the selection process will be explained to you. If you want to learn more, visit the following website: https://career.costacrociere.it/shoreside/#journey Onboard your journey with us and explore your potential.

#Costa #LI-Hybrid