Job Description

Are you passionate about storytelling and creative strategy? Do you thrive in translating brand vision into compelling, high-impact content across digital touchpoints? If so, we have an exciting opportunity for you!

We’re looking for a Copywriter to join our dynamic Creative Operations team within the Marketing & Direct Sales function at Costa’s Headquarters in Genoa, Italy.  This pivotal role helps revolutionize customer engagement, acquisition, and retention through cutting-edge personalization strategies and a crafted omnichannel approach.

Who we are:

Welcome to our global community! We take pride in our diverse community of over 20,000 professionals from 70 different countries and cultures. At Costa, we believe in open communication, positivity, and support. We foster an environment built on trust and transparency, where everyone's voice is heard.

How you’ll live your ambition:

As our Copywriter you’ll be at the helm of our brand’s voice, steering storytelling excellence across multiple business areas, from Brand to Social, Media, CRM, Loyalty, Trade, Corporate and onboard experiences. 

You’ll lead or support content initiatives across channels and formats, partnering closely with stakeholders from Marketing, Media, Trade, Corporate and Editorial teams. Whether it’s a bold campaign headline, a social caption, a video script, or editorial storytelling; You’ll be the narrative architect behind our message.

Demonstrate your passion

• You’ll steer creative quality alongside designers and producers, from concept development to final execution.
• You’ll generate editorial and commercial content with precision, supporting campaign headlines, video supers, and multilingual outputs.
• You’ll co-pilot innovation by integrating AI tools for content generation, translation, and Text to speech engines.
• You’ll drive customer engagement with inspiring storytelling across consumer and trade material, including brochures, magazines, and product descriptions.
• You’ll maintain brand consistency and editorial excellence while collaborating cross-functionally with Marketing, Corporate, and Media stakeholders.

Get things right

• You'll work with the Head of Content Production and designers to create highly crafted content and ensure the quality of all creative deliverables throughout the project, starting from adherence to Brand guidelines and tone of voice. 
• You’ll manage briefs and interpretations with clarity, agility, and a strategic mindset.
• You’ll own the translation workflow and localization process for multiple stakeholders. 
• You’ll collaborate with the Editorial team to curate meaningful and impactful narratives. 
• You’ll support Corporate Communications by shaping internal and external messages that reflect our brand values.

What makes you unique:

• You'll bring at least 3 years of experience as a Copywriter within the global travel or digital landscape, supported by a degree in Writing, Communications, Journalism, or a related field.
• You'll translate deep curiosity for travel experiences and audience behavior into engaging digital storytelling, especially across social platforms and product narratives, delivering copy that’s both brand-aligned and conversion-driven.
• You'll thrive in high-speed, commercially driven environments, showing meticulous attention to detail, strong project ownership, and exceptional time management skills.
• You'll embrace AI-powered tools for multilingual copy generation and translation, and explore voice-based technologies to push creative boundaries.
• You'll fuel a culture of innovation and creative excellence, actively shaping the direction of each project while collaborating fluidly with designers, producers, and other creative stakeholders.
• You'll advocate for diversity, equity, and sustainability, creating inclusive narratives that reflect our global brand and its values.
• As a global citizen, you embrace diversity and communicate fluently in English. 

Why Costa:

• You will play an important role of our transformation thanks to your impact to the entire Customer Journey in particular on the digital channels.
• You'll be located at our Genoa offices, where our strategies pulse to life and our ships set sail. Plus, you'll have the flexibility to work remotely, adding an extra layer of freedom to your experience.

Diversity, Equity & Inclusion:

Costa is like a world within a world. Shipboard and shoreside, we are an extraordinary melting pot of different backgrounds, experiences, ages and cultures. Each of us brings unique insights and perspectives. All of us are valued and respected for who we are. Costa is a global community where everyone belongs.

Join us, let's set sail on an unforgettable journey together. Apply today to drive success and live your ambition!

#LI-Hybrid