Brand & Advertising Manager

Job ID 7912 Date posted 19/03/2024 Date closes 16/04/2024 City GENOVA State LIGURIA Country Italy Job Type

Job Description

We're prepared to embark on a journey that breaks free from conventions, celebrating originality and creating unforgettable experiences. Are you ready to join us?

That’s the call not to be missed if you envision yourself diving into the depths of brand strategies, sailing through the tides of consumer engagement, and navigating impactful campaigns. We're looking for a seasoned Brand & Advertising manager willing to join our strategic and colorful Global Marketing Team.

Who we are:

Welcome to our global family! We take pride in our diverse community of over 20,000 professionals from 70 different countries and cultures. At Costa, we believe in open communication, positivity, and support. We foster an environment built on trust and transparency, where everyone's voice is heard.

How you’ll live your ambition:

Picture yourself as a Brand & Advertising Manager, an essential member of our Marketing and Customer Experience Innovation team. Your compass will guide Costa's brand appreciation and reputation to new shores. You'll infuse consumer insights with your strategic compass, attracting and captivating customers and prospects alike. Your voyage is marked by creative brilliance, strategic acumen, and the leadership needed to orchestrate compelling communication projects and events.

Demonstrate your passion

  • Navigate the complexities of brand positioning and consumer insights, translating them into resonant strategies.
  • Captivate our uncharted target audience through remarkable campaigns and advertisement, elevating Costa’s brand strategy to the next level.
  • Craft digital compasses by designing and delivering assets that guide our audience.
  • Unleash your creativity to craft captivating marketing communications and motivate the target audience to “take action”.
  • Thanks to your global mindset you are able to localize  global strategies into local relevancy 

Get things right

  • Contribute to the management of complex communication projects, cross-functional departments, and stakeholders.
  • Set the coordinates for performance metrics, cost parameters, and sales estimates. 
  • Monitor market trends, research consumer markets and competitors’ activities
  • Read the waves of marketing campaign performance, measuring ROI and KPIs. 

Safety First

  • Costa is like a world within a world. Anchoring the foundations of our brand strategy and amplifying it through the various channels that connect us with our audience will contribute to defining our identity. At the same time, we are curious to discover the most captivating market trends and industry innovations with you. 

What makes you unique

  • Your journey includes a minimum of 5-7 years of previous experiences or projects as a Brand Manager in global companies and/or advertising agencies.
  • Our brand sets sail through the emotions we promise to our guests. For this reason, we expect you to have a proven track record in developing brand and marketing strategies across international markets, and managing strategic partnerships.
  • The intricate strategy you will be involved in requires a significant aptitude for managing complex projects and stakeholders.
  • You gained a proven experience in organizing shooting and events.
  • You are curious to firsthand experience our product to best convey the guest experience. Therefore, you are available to travel onboard our fleet.
  • You embrace innovation, creativity, and strategy guided by strong digital advertising skills and a data-driven approach.
  • Your fluency in English knows no bounds, reflecting your action and openness to the world.
  • Excellence in teamwork comes naturally, inspiring others to give their best.

Why Costa

  • You'll be the protagonist of the most captivating and innovative Brand and Advertising strategies, shaping a customer journey and guest experience that stand out uniquely in the market.
  • You'll be located at our Genoa offices, where our strategies pulse to life and our ships set sail. Plus, you'll have the flexibility to work remotely, adding an extra layer of freedom to your experience.

Diversity Equity & Inclusion

Costa is like a world within a world. Shipboard and shoreside, we are an extraordinary melting pot of different backgrounds, experiences, ages and cultures. Each of us brings unique insights and perspectives. All of us are valued and respected for who we are. Costa is a global community where everyone belongs.

Join us, let's set sail on an unforgettable journey together. Apply today to drive success and live your ambition!


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